POP Chosen as a 2024 Recipient of New Belgium’s Donations Program!


The POP Project is excited to announce that we have been chosen for the second year in a row as a beneficiary of the New Belgium Liquid Center Annual Donations Program!

Throughout the year, guest donations are pooled and awarded to Asheville-area nonprofits—and we’re one of them! Liquid Center employees choose local nonprofits to receive the funds. Last year, our Liquid Center liaison was looking for a local agency that promotes access to books and discovered us! We are happy to be connected to New Belgium’s successful giving program.

So, head to New Belgium regularly throughout this year, have a pint, make a donation, and rest assured that it’s going to a cause you love. Every $1 donated to POP equates to roughly $10 in FREE books delivered to readers in need in our community.

Make your donations at the bar.