Staff and Board

The POP Project is a 100% volunteer-driven organization. To contact a POP representative, please email

POP Project Board of Directors

Jim MacKenzie, Executive Director & Chairman of the Board

Jim is the founder and director of the POP Project. He has been dedicated to furthering literacy in WNC since well before POP got its official start in 2009. As executive director of the POP Project, Jim is the acting chairperson of the board. He is responsible for presiding over board meetings, but does not receive a vote in board decisions.

Leslie Hawkins, Vice Chair

Leslie is the owner of Spellbound Children’s Bookshop on Merrimon Avenue. Spellbound has been an Asheville small business for over 10 years, and is currently a host to one of the POP Project’s dropboxes. As vice chair, Leslie presides over board meetings in the absence of the director.

Sarah Giavedoni, Secretary of the Board

Sarah has been a volunteer with the POP Project since the organization began in 2009. She currently works in the Beverly-Hanks & Associates marketing department. As secretary, Sarah is responsible for keeping the minutes at board meetings and organizing internal and federal paperwork.

Rosanna Mulcahy, Treasurer

Rosanna is a small business lender and Latino program coordinator at Mountain Bizworks, Asheville’s premier CDFI. As treasurer, Rosanna oversees the POP Project’s funds and monies, including helping plan budgets and prepare for fundraisers.

Elizabeth Garzarelli, Acting Spokesperson

Elizabeth is an executive recruiter with a firm that specializes in publishing and digital media, and is also a Licensed Professional Counselor. As acting spokesperson, Elizabeth is our contact to the public should the executive director be unavailable or have a conflict of interest.


Left to right: Sarah Giavedoni, Rosanna Mulcahy, Elizabeth Garzarelli, Leslie Hawkins, and Jim MacKenzie

Joanna Bolick, Board Member

Joanna is a Reading and English Instructor and Chair of the Department of Developmental Studies at A-B Tech Community College. In addition, she is pursuing a doctoral degree in Educational Leadership through Appalachian State University. Joanna has already been instrumental in helping POP secure a new storage opportunity.

Lisa Coffey, Board Member

Lisa is a nonprofit capacity-building consultant and grant writer for organizations in Asheville and across the country. Lisa has worked with POP over the past year to secure grants for culturally and socially relevant books for Asheville-area youth (Glass Foundation) and to install free little libraries in the community (Duke Energy Foundation).


Dedicated Volunteers

Sarah GiavedoniDirector of Volunteers
Director of Donations
Social Media
Jim MacKenzieMedia Relations
Social Media
Jeanne CumbyVolunteer Director of Children's Book Deliveries
Andrew WillhideVolunteer Administrative Support